Using the 70s to move the 300

These new Chrysler 300 commercials, with their washed out colors, their retro editing, and their summer FM evoking music (still trying to figure out what the music reminds me of). Chrysler is working to hook people with emotional responses to 70s television. 

I look up every time I hear that polished instrumental funk kick in. I was a little Greg in the 70s. Shit, Chrysler is trying to sell that giant steel old people car to ME.

You can watch the commercial here, you might have to watch a goddamned commercial before watching the commercial:


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